media introduction task

I have chosen to do representation in music videos. I have looked at 3 different music videos, If I were a boy by Beyoncé , Wrecking ball by Miley Cyrus and Picking up the pieces by Paloma faith.

In if I were a boy the main stereotype is the she is portrayed in the form of a mans life. during the video Beyoncé  is show to be all flirty with another man

Barnardo's 90 LIFE STORY 

1. emotive language 'I don't trust anyone'
2. camera shots
3. shaky transitions 
4. using young kids to get sympathy for the kids 
5. characters 
6. 
   
7. 
   

Inform

1. narrative 
2. dialogue 
3. slogan 

sell 

1. website 

Wrecking ball by Miley Cyrus 

In wrecking ball Miley is presented as naked/very little clothing. Stuarts Hall theory is all about media language being used to create representation and how stereotypes are often used to assert power. In wrecking ball stereotypes are used and also gone against. For example, Miley is naked on a wrecking ball gives of the stereotype that women are vulnerable. Miley goes against the stereotype that ‘blonds are dumb’ as she shows herself as a strong independent lady. Wrecking ball is part of the hip hop genre the song is about Miley getting her heart broken so she wrote a song expressing how she feels this also goes with the stereotype that ‘women are very emotional’ once again going with Stuart Halls representation theory. 

If I were a boy by Beyoncé 

In Beyoncé song she is presented as strong and powerful in the life of a man. George Gerbner theory is the more we see the same representation and messages the more we believe they are true, this applies with the stereotype that men are more powerful/stronger the boys. Beyoncé is going against the typical stereotypes and living in the life of a man’s day. But at the end of the video it shows Beyoncé showing the typical emotional women side of her as her partner is flirting with other females. Georges theory its goes with this music video because it shows that the more men flirt with other girls the more other men will think its acceptable too. 

The target audience is mainly focused at the middle aged/middle class because the opening scene is set in what looks to be a middle class/ middle aged house.There is radio playing sound about the weather being bad. the weather is raining outside as you  can see through the window which also links with the lighting as it gives of the cold vibe due to the blue tinting  






How is the landscape of Africa represented in the advert ?

Africa is represented as warm and dry due to the red/brown tinting. the sound is also completely different compared to the opening scene at the uk there is chirping of birds or insects  




How are the people in Africa represented in the advert ?

Africa is represented as a very dry area at the start.then in turns into an open community ,very friendly and fun. it is also represented as grateful 


How is the UK represented in the advert ?


What is the central message of the advert and how does it achieve this ?


Does the advert follow or subvert the conventions of the  charity advert genre ?

1. Compare how audiences are positioned by the representations in this Save The Children advertisement and the WaterAid advertisement you have studied.



In your answer you must:
 consider how the representations construct versions of reality ( using technical codes)
 consider the similarities and differences in how audiences are positioned ( encouraged and 
     guided  to respond ) by the representations
 make judgements and draw conclusions about how far the representations relate to relevant     
     media contexts

Riptide Vance Joy

Genre and Audience

Indie is a  genre that was popular in the late ’70s. They mainly have a niche audience and feature some artists like Navana and the Smiths. It is referred to as alternative rock or guitar-based.  A stereotypical convention to an Indie music video would be white middle-aged males. Vance Joy does fit into the Indie genre it’s quiet acoustic and calm.

Narrative and Iconography

The music video uses an interpretive style, It has one short narrative, which includes the process of the woman deteriorating as her appearance becomes less glamorous.

The first shot shows a female the dentist as the first line is “I was scared of dentists” it creates and shows the literal meaning. It shows an image that connects with the lyrics which engages the audience as they see physical objects/ images.

Representation

Females are represented stereotypically in this music video as they are seen to be tortured, abused and sexualized. The motif in the video is abuse towards women as there is a mid-shot of a female tied up to a tree. The establishing shot of a female in a dentist, the close-up shot shows the facial expressions to be in fear and pain. She is made to be the object through the whole video. The audience is objectifying her as we look on to see her (camera). She keeps her face/identity hidden. This is further deepened as there is a shot of a red book “Techniques of photographing girls” which disturbs the audience.

Theory

Postmodernism- This video shows a reference to a stereotypical horror movie setting. As normally, in a horror movie the females are abducted or end up dying first. The music video refers to the film director David Lynch. Lynch’s popular movie called “Blue Velvet” was filmed in the 1980s but yet feels like it’s set in the 1950s. This is similar to “Riptide” as it has an old-fashioned vibe due to makeup, costume, and props. 

Sembiotics

 “All my friends are turning green ” – This can indicate that money is his only friend but also connotes envy and jealous

 Dizzee Rascal's Dream

Narrative

The main message from Dizzee Rascal's Dream is to achieve our dreams/goals. The song Dream came from the album 'Showtime'. The music video shows Dizzee eventually aspiring his dreams but he returns to his puppet box at the end so it's like no matter how hard he tries he always ends up back in his box.

Representation

 Dizzee vs. the female / white working class, as the female seems she has all the power asshe is the one to start and finish the song. She has Dizzee in a box and she controls when he leaves and gets in during the music video. It appears that Dizzee is a jack in a box and is only allowed out for a period of time to have his spotlight and sing his song then he fades away in his box again. As she is a white upper-class elderly female, we can see she is a very British traditional female and very well-spoken. We can see this from her traditional house decorations, for example, floral curtains and a piano.

In the music video, there is on-going conflict which a police officer and a black male this represents the modern times that the youths have trouble with the police stereotypically .  

Intertextuality

As the music video begins, Intertextuality is used linking to the 1960's kids tv show called Muffin Mule, the upper-class white elderly female introduces Dizzee has he appears out of the box making a point of saying he's such a rascal.
In Dizzee's music video, Golliwog is featured which is a reference to a 1890's puppet. The golliwog was used to represent black males, indicating that black males are entertainers and are clowns to the public and the upper class 

 The white elderly female also tells him when to finish his 'performance' as she ends the music video with "Goodbye Dizzee, Goodbye boys, and girls" which also links into  The Muffin Mule Kids TV show.