media introduction task

I have chosen to do representation in music videos. I have looked at 3 different music videos, If I were a boy by Beyoncé , Wrecking ball by Miley Cyrus and Picking up the pieces by Paloma faith.

In if I were a boy the main stereotype is the she is portrayed in the form of a mans life. during the video Beyoncé  is show to be all flirty with another man

Barnardo's 90 LIFE STORY 

1. emotive language 'I don't trust anyone'
2. camera shots
3. shaky transitions 
4. using young kids to get sympathy for the kids 
5. characters 
6. 
   
7. 
   

Inform

1. narrative 
2. dialogue 
3. slogan 

sell 

1. website 

Wrecking ball by Miley Cyrus 

In wrecking ball Miley is presented as naked/very little clothing. Stuarts Hall theory is all about media language being used to create representation and how stereotypes are often used to assert power. In wrecking ball stereotypes are used and also gone against. For example, Miley is naked on a wrecking ball gives of the stereotype that women are vulnerable. Miley goes against the stereotype that ‘blonds are dumb’ as she shows herself as a strong independent lady. Wrecking ball is part of the hip hop genre the song is about Miley getting her heart broken so she wrote a song expressing how she feels this also goes with the stereotype that ‘women are very emotional’ once again going with Stuart Halls representation theory. 

If I were a boy by Beyoncé 

In Beyoncé song she is presented as strong and powerful in the life of a man. George Gerbner theory is the more we see the same representation and messages the more we believe they are true, this applies with the stereotype that men are more powerful/stronger the boys. Beyoncé is going against the typical stereotypes and living in the life of a man’s day. But at the end of the video it shows Beyoncé showing the typical emotional women side of her as her partner is flirting with other females. Georges theory its goes with this music video because it shows that the more men flirt with other girls the more other men will think its acceptable too. 

The target audience is mainly focused at the middle aged/middle class because the opening scene is set in what looks to be a middle class/ middle aged house.There is radio playing sound about the weather being bad. the weather is raining outside as you  can see through the window which also links with the lighting as it gives of the cold vibe due to the blue tinting  






How is the landscape of Africa represented in the advert ?

Africa is represented as warm and dry due to the red/brown tinting. the sound is also completely different compared to the opening scene at the uk there is chirping of birds or insects  




How are the people in Africa represented in the advert ?

Africa is represented as a very dry area at the start.then in turns into an open community ,very friendly and fun. it is also represented as grateful 


How is the UK represented in the advert ?


What is the central message of the advert and how does it achieve this ?


Does the advert follow or subvert the conventions of the  charity advert genre ?

1. Compare how audiences are positioned by the representations in this Save The Children advertisement and the WaterAid advertisement you have studied.



In your answer you must:
 consider how the representations construct versions of reality ( using technical codes)
 consider the similarities and differences in how audiences are positioned ( encouraged and 
     guided  to respond ) by the representations
 make judgements and draw conclusions about how far the representations relate to relevant     
     media contexts